Brand Image

Some businesses think a brand is something that can just grow organically if you throw together a name and some logos. Building a well established brand that reaches your target market is as important as getting the foundation right when you build a home. You need the right strategy, formula and expertise to ensure you have a stable foundation for business growth. This is strong brand development. Here are our Top 5 Tips to Building a Better Brand.

1. UNDERSTAND WHAT YOU WANT YOUR BUSINESS TO BE
Make sure you know what your core brand promise is and what you want your brand to represent. How are you different from your competitors?

2. MAKE SURE YOUR BRAND LOOKS GOOD
A strong logo and colours can say a lot about your brand and can either welcome customers or send them running. Make sure your brand looks good.

3. ALWAYS BE CONSISTENT
Ensure you have a style guide, brand guidelines and that your brand assets are consistent and protected. The right logo, right colours and right message every time. Also remember the importance of trademarking.

4. WALK THE WALK
Don’t just decide what you want your brand to stand for. Ensure your team members are projecting the right image and giving the right service. Walk the walk, don’t just talk the talk.

5. KNOW YOUR TARGET MARKET & IGNORE THE REST
Make sure you really know your target market and don’t stress about what every other brand is doing…. know your market, build a relationship with them and create value for them at every transaction.

To learn more about brand development or how we can help you to build a better brand contact us today. Call (02)4929 5005 or (02)4934 4556 or email cristen@kismarketing.com.au

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