Frequently Asked Questions
Q. I’ve tried marketing and it didn’t work. How can Kis Marketing help?
Whilst you may have had some great ideas for your marketing, success in marketing depends on understanding the big picture. Perhaps you didn’t use the right advertising channels. Or, maybe the message you were sending out wasn’t the right fit for the target audience. There are many different explanations for failed marketing attempts. There are so many components within marketing that you need to get right in order for your efforts to be fruitful. If marketing isn’t something you have a lot of experience in, it’s best to consult an expert for tips, tricks, help, and advice. At Kis Marketing, we look at your brand holistically, and finding the right marketing mix is our specialty.
Q. How long do I need to commit to working with Kis Marketing?
You can work with us for as long or as little as you like. Minimum consulting time is 2 hours.
Q. Are marketing and advertising the same?
No, they are not the same but are closely linked. Marketing is all about creating value for customers, business owners, and other stakeholders. Advertising, however, is a tool that is used to reach your customers. Advertising is part of the promotional aspect of marketing, which along with product, price, placement (and others) is an important part of the marketing mix. We use advertising to communicate how we can create value for our customers but it is just one element of marketing.
Q. What is Digital Marketing & how can it help my business?
It’s the marketing of products and services using digital platforms and technologies, as opposed to traditional methods such as TV, print and radio. Digital marketing relies on internet connectivity and devices such as computers, smartphones and tablets. The internet has connected the entire world and with Australians spending upwards of seven hours per day on phones, tablets and PCs, digital tools are definitely the best way for you to reach your target audience. Having a digital presence is essential in your marketing efforts, as it gives your brand much more exposure to the right people, at the right time.
Q. What is content marketing?
Content marketing is focused on the creation of creative content, whether educational or entertaining, which is then published and distributed online with a specific target audience in mind. The purpose of using targeted content is to generate brand awareness, and consequently boost website traffic, leads and sales. Your content marketing should be relevant to your target market and should be varied in order to keep consumers engaged.
Q. What is SEO?
SEO stands for Search Engine Optimisation, and it’s very important for your business! The entire point of having a website and engaging in social media is to have a digital presence. Your SEO affects your online visibility, as well as the quality of traffic sent from Google to your website. You can increase your organic visibility through boosting your SEO score. This is done through content, meta data, and having everything in the back end of your website set up to facilitate a good score. This is not easily accomplished if you’re not sure what’s involved, which is where having a great digital marketing team comes in handy.
Q. Why is social media important?
According to the Australian Bureau of Statistics, 15 million Australians (out of around 24 million total) are connected to some form of social media. This means that whoever your target market is, there’s a very good chance they’re active on social media. And, if they’re active on social media, shouldn’t you be trying to reach them there?
Q. What is an EDM?
This is an acronym that stands for Electronic Direct Mail. An EDM is basically an email out (using an email platform such as Campaign Monitor or Mailchimp) to your database with the purpose of building brand loyalty, and converting sales. What’s included in the emails? You can include anything you feel is relevant, some examples include; snippets from a blog, a link to your latest newsletter, customer satisfaction surveys, reminders and general info to staff and clients, as well as any sales or promotions you have happening.
Q. Should I be using a marketing automation tool?
Whilst we agree there are many benefits to using one of the various marketing automation options on the market, we encourage our clients to recognise the real need for actual marketers. Marketing automation is wonderful in making the job of a marketing officer easier, as far as scheduling and crafting content based on detailed analytics, however your business will always be marketing to people, and you need human marketers to do this. You will still need to understand the data that is presented, and you’ll need to know how to interpret and use that data to write effective digital content. Programs can’t do that, only people can.
Q. What size companies does Kis Marketing work with?
We work with a various range of companies from those just starting out to established businesses that have been operating for years. We also help established companies who may be activating a new brand. Most of the businesses we work with have great expertise in their field. However, they don’t have access to strong marketing expertise in-house. At Kis Marketing, we help develop marketing strategies and implement them on their company’s behalf.
Q. How does it all work when Kis Marketing takes on a new client?
We start each new client with a no obligation, one-on-one FREE consultation. This can be done in person at your office, here at Kis Marketing, or over the phone. We will have a chat to help us understand your marketing issues and offer some general advice in that meeting on how we can help.
We then follow up the initial meeting by developing a proposal for your consideration. This will outline the steps we would like to undertake to meet your objectives. Once the proposal is agreed upon, we ask our clients to sign a letter of engagement which outlines what we have agreed to. Then Kis Marketing begins working for you.