Is it really possible to grow a business from the ground up with your spouse, whilst raising a family and still laugh at the end of the day? At Kis Marketing, we believe that it is. Cristen and Kyle Cable are living proof. They understand the perils of small business ownership and run a business that literally makes the journey a little easier for others. Kis Marketing provides expert marketing services for other businesses, and in the process, saves them time and money.
If you are a small business owner, or in a family business, you should keep reading. For this blog, we sat down with Cristen and Kyle to talk small business ownership and boutique marketing agency life.
Kyle and Cristen know the stress involved in starting a new business from scratch through personal experience. They’ve done the long days and even had family sleepovers in the office just to meet deadlines. In spite of the hard work and the hours required, their business has thrived. In fact, their slowest year for growth still saw a 19% increase on the previous year. We’ve asked them some of the questions they often hear regarding small business ownership and here’s what they had to say!
What advice would you give someone who is trying to grow a business?
Cristen: Don’t let fear hold you back. The worst that can happen is people say no. Just keep trying and surround yourself with good people who have knowledge and experience. They will help you build your business.
How do you manage a small business AND four kids at home?
Kyle: With great difficulty, patience and good organisational skills!
Cristen: It certainly isn’t easy, but it can be done. Some of our useful tips for family management include:
- Being organised
- Accepting that takeout is ok and sauce in jars is adequate meal planning too
- Using a slow cooker… a lot
- Getting help where it’s affordable i.e. cleaning, cooking, childcare
- Helping teenagers and older children to be as independent as possible
- Refusing to feel guilty about the small things- kids will not die if they have to catch the bus more often than not, or if they’re asked to help out around the house and with their siblings – it will help them grow up with a good work ethic
What is the best piece of non-marketing business advice you would give to a small business owner?
Cristen: Get a good accountant on your side. You need a professional who is not pretending to be everything to everyone. Find someone that is a true specialist in the business accounting field.
Kyle: Along the accounting line, it’s also good to have a separate Tax account. You don’t want to be spending money that actually isn’t yours to spend.
What is the best way to work with your spouse and thrive as a couple?
Cristen: Know your roles and set some boundaries! Be professional from 9am-5pm, but absolutely flirt with that guy in the office when no one is looking. Only if he’s your hubby and you won’t get done for assault in the workplace, that is.
Kyle: Own your own stuff, and keep work at work and home at home.
Staffing is one of the biggest stressors for a small business owner. What’s your best tip for picking the right people?
Cristen: Trust your gut. Remember, you can train someone in skills but you can’t change their values or their work ethic. Look for personality as well as experience and qualifications. Pick those with good morals and principles.
Kyle: Yeah you can teach people to upskill but you can’t teach them how to be a good human!
What is your number one piece of marketing advice?
Cristen: Employ a marketer, or outsource to someone who actually knows what they are doing. Marketing is skill-set. It’s a whole occupation, and there are a lot of “marketers” out there that don’t know what they’re doing. They talk the talk. Marketing is such a broad area, it actually takes a specialist team to walk the walk.
Cristen and Kyle Cable created Kis Marketing to fill a gap in the market. They wanted to make specialist marketing services accessible for small business owners like yourself. They’ve not only survived the journey so far, the business is thriving. We know that you can do it too!