Exciting News! Kis Marketing have recently been named as Finalists in the 2018 AMI Awards for Marketing Excellence as the best Not-for-Profit Marketing campaign across the whole of Australia, for our efforts on the Beat Cancer @ Work Program. What a massive honour for a small, boutique Hunter Valley based marketing agency.
Kis Marketing partnered with Cancer Council NSW, as well as local business chambers including; Maitland, Cessnock and Singleton to create and launch Beat Cancer @ Work. The program offers information, prevention and support to local businesses impacted by cancer. This campaign was officially launched in October 2016, at Demato Construction, and since inception, has raised an additional $209,000 worth of funding for Cancer Council.
Cancer is the leading cause of death in Australia, and with current statistics revealing that one in every two people will be diagnosed with some form of cancer by their 85th birthday, this is a worthy cause to get behind. Not only are individuals and families devastated by cancer diagnoses each day, but their employers also find themselves in a difficult situation- torn between knowing how to support their valued employee, and how to replace them while they seek the medical care they need. Beat Cancer @ Work has now reached over 6,500 workers in various industries, and with an advertising budget of $0- that’s just a fantastic result.
We are truly thrilled that the Australian Marketing Institute has recognised our efforts with this campaign. The Not-For-Profit category is highly competitive this year, 10 other Finalists named, all worthy campaigns for good causes. The winner will be announced at the National Awards Gala Dinner on October 10, 2018 at Sheraton on the Park, Sydney.
We are hopeful for success on the night, but regardless, it’s a privilege to be named a Finalist, and knowing that we have played a part in the local fight against cancer, and preparing local businesses should they encounter this in their workplace, is fulfilling in itself. Fingers crossed!