Our initial brief was to work directly with the business owner to create a brand name, tagline and logo. Essentially, we had to rebuild the brand from scratch. We were able to help the owner clearly identify target markets and create a strategy and brand that would be attractive to them. We then created key brand messages, tagline, and the logo. At the end of the project, it was visually clear that at CYA Insurance Brokers- they will always be there to Cover Your ASSets!