Did you know that a recent survey of over 15,000 women has found these facts.
– 85% of purchasing decisions are made by women.
– 50% of traditional male products are purchased by women.
– 71% of women talk about advertisements.
– 93% of women talk about what they read online.
– women spend 140% more time on their smart phone than men.
– 86% of women place no value on a celebrity ambassadorship.
Bottom line – the power of the female consumer shouldn’t be underestimated. They are a strong and dominant force and influence in purchasing decisions.
Remember this when marketing your brand