Kis Marketing expands it’s specialist team
At Kis Marketing, we know that the world is extremely visual, and that this impacts all areas of marketing, including how buyers behave. From social media posting, to websites, traditional advertising and even logo design, visual creativity is what catches the attention of an audience, and draws their engagement.
In early 2018, the Kis team expanded to include an amazing in-house graphic designer, Jennifer Irwin. Jennifer has a Bachelor’s Degree in Graphic Design from the University of Newcastle, and came to us with over 10 years of design experience. Over the last 18 months, she has made a positive impression on our clients with her attentive artworks, and the way she is able to take their business ideas and turn them in to something visually fantastic. Jennifer’s presence in the office has simplified the Kis design process tremendously, as creativity is often an ongoing conversation between our team and our client until the final work is produced.
Jennifer says, “I love the process of working with the Kis Marketing team and clients to develop a concept, then making this come to life with a beautiful design. I’m particularly fond of logo creation, as this is the design that will represent the brand across multiple platforms for the lifetime of the business.”
We have also recently added a new Digital Marketing Specialist to our team, Salena Avard. She joins us with decades of experience in business, management and marketing, and has a love of all things creative and digital. As our team continues to expand, this is an exciting stage of growth, and enables us to offer our clients strategic, thoughtful designs and digital marketing strategies to help them achieve their business objectives.
With consumers being exposed to over 4,000 brands per day, it’s important to cut through the clutter. Whether we want to admit it or not, people really do judge a book by its cover. Brands are judged in the very same way, by first impressions and visual appeal. Research has shown that even the best branding in the world can’t change a negative brand experience or first impression, however, having high quality design and visual appeal will certainly help to make that first impression a good one.
If you’d like help to make your business shine above its competitors, it might be time to invest in graphic design, digital marketing and your brand assets. Whether you’re a new business starting from scratch, or an established, successful brand ready for a re-vamp, give the graphic design and digital marketing experts at Kis Marketing a call on (02) 4934 4556.
“Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.”
-Malcolm Gladwell, Blink: The Power of Thinking Without Thinking