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At Kis Marketing, we are super passionate about the digital side of our industry. We urge our clients, and all who seek our advice, to take advantage of the global network available at their fingertips. Our website has a pretty extensive FAQ section, however, we are often asked some real specifics when it comes to digital marketing. So, here are the top questions we hear when it comes to digital marketing, and our honest answers!

–           I know I need to update my website “regularly” for SEO. How often is that?

Yes, everyone knows that websites should be updated regularly for your SEO, but ‘regularly’ is a somewhat relative term. At Kis Marketing, we advise undertaking keyword research at least quarterly to see what is trending and make adjustments to website content accordingly. We also recommend blogging. Adding blogs to your website does constitute as an update and will keep your website relevant on Google.

–           Do I really need to blog? And how often?

Yes! As mentioned above, you do! Blogging is a simple tool you can use to keep your website current and boost your SEO. It’s also a form of content marketing that can directly drive traffic to your website. You need to think about what your target market likes to read about, or what questions they may need answering, and then base your content on that. At Kis Marketing, we recommend blogging monthly as a minimum, however, blogging fortnightly is ideal. Remember your blogs or articles should be relevant and engaging content for your audience and target market.

–           What does responsive mean? And why is it important for my website?

Smartphones have been the most popular way to access the World Wide Web for years now, so it makes perfect sense that when designing your website – it needs to be able to look amazing on a mobile, tablet, laptop or whatever device you are on. This is responsiveness, it means the website will automatically reshape itself based on the device being used to access the website. It’s important because you have such a small amount of time to capture the attention of your potential customers. If they stumble upon your website on their mobile device, tablet or laptop and it isn’t responsive, they’re more likely to bounce off your page and try to find someone else. Google also ranks responsive websites better than non-responsive websites.

–           What are keywords?

Keywords are the words, topics, and questions that people frequently type into Google search. They will determine how you write and structure the content on your website. You want the keywords on your business website to be relevant to what people are searching for, so you can increase their chances of finding you online!

–           What is inbound marketing?

As opposed to traditional media, such as flyers, posters and television and radio commercials (outbound marketing), inbound marketing is content based. It is a method devised to draw in customers using social media marketing, SEO and digital brand awareness. There are no cold calls or heavy sales pitches, just really clever, appealing content that brings the customer to you willingly.

–           What social media channels should I use?

Good question, there’s plenty of options. The answer is highly dependent on who your target audience is. The most popular platforms are Facebook, Twitter, Instagram, and LinkedIn. Decide on who your target market is, and what their interests are. Once you know, you can then review statistics to see where these people spend most of their time, then invest your marketing time and money in that direction. Typically product based businesses dominate Instagram, while services are best promoted on Facebook, and B2B companies fare better on LinkedIn. This is not a blanket rule, of course, and you should definitely research your options when it comes to social media and be across multiple channels if you can, however, if you are time poor just pick one and do it really well.

–           How do I get more likers/followers on social media?

Firstly, while it’s nice to be popular online with numbers to show for it, it’s not always a sign of success in business. Regarding social media, from a marketing perspective, we prefer quality over quantity. What that means is, we’d much rather see a business with only 200 likes regularly producing content that engages 100 people, than see a business with 10,000 likes but only engaging 10-20 on each post. You don’t necessarily need numbers to be relevant and successful, you need people who will regularly engage in, and share your content. Organic growth is best to make sure you end up with quality likers/followers, rather than quantity. Don’t buy likes from like farms, it defeats the purpose.

–           Is social media advertising something worth investing in?

Absolutely! In fact, it’s extremely rare to come across a business that could not benefit in some way by employing a form of social media advertising. Why is it so amazing? A few reasons, but mostly because the audience is there, you can target the specific potential customers you’re after and…. It’s relatively inexpensive!! We think social media advertising is real value for your marketing budget. You can target more precisely than most other channels and get more reach with less $$.

–           Is video content king? Do we need video?

Yes….. And it would be a good idea. We are living in a fast-paced, visually driven society. We have short attention spans and sometimes, words and still- graphics/info graphs are not enough. Seeing is believing. A video gives you an opportunity to share things with your audience that words alone could never convey. Whether you’re a product or service based operation, B2B or B2C, your target market wants to see you as a real person, not just as a business.

–           How important is copywriting?

Content marketing is the way of the future. We don’t like door-to-door sales or telemarketers anymore (not sure we ever did!). We want to be drawn in by the content that you offer. If ideas or grammar aren’t your thing, you’ll need a professional copywriter. If your content is laden with spelling errors and is poorly structured, it becomes more difficult to absorb and enjoy and can decrease your credibility. This will decrease the likelihood that your audience will enjoy it and come back for more. Definitely, invest in this aspect of your marketing, you need to make sure you get it right!

–           What is Google Analytics?

Google Analytics is a service offered by Google that can track website traffic and produce reports to help businesses with their marketing efforts. If you know who’s looking at your site, for how long and what their interests are, you can better tailor your marketing efforts to gain their attention and make adjustments if certain elements of your website are just not hitting the mark. Google Analytics provides marketers with a wealth of knowledge and can save time and effort by avoiding the tactics that aren’t working, and focusing on the strategies that are.

 

If that all sounds like a lot to take in, don’t be disheartened. Digital marketing isn’t for everyone. It’s simply brilliant, and yet the complexities involved in using these tools to their absolute potential are intense. That’s where a professional can help you get set up on the right digital foot. At Kis Marketing, we love digital marketing and social media, and we can help. For more information and assistance with finding what would work best for your business, please call us at Kis on (02) 4934 4556.

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