The digital world is changing at a rapid pace and it is more important than ever to ensure your business is easily found online.
Here are some top digital marketing tips to get you started:
- Ensure your google directory business listing is up to date and opening hours are correct. People are relying more than ever on Google, if it says you are closed they won’t come.
- Get Facebook and Instagram advertising working for you. Reach is better than ever and more tools are becoming available to reach a specific audience.
- Consider remarketing – Talk to an expert that can help you to reach and remind current customers and people that you know are interested in your brand.
- Install a Facebook Pixel so you can track your visitors and communicate with them more readily.
- Make sure your messaging is spot on and really talks to your target market.
- Ensure you have a user friendly website that is SEO optimised.
- Consider Search Engine Marketing (SEM) as an alternative or in conjunction with SEO.
Above all talk to an expert to guide you through the maze of every changing digital strategies to get the right targeted approach for your business.