Do you know that your brand values are? Do you have brand values for your business? What even are brand values?
Brand values are the values that guide a business’s internal conduct as well as its relationship with its customers and external world. For example, your brand values may be:
– Great Customer Service
KCF just launched a new campaign that for the first time ever promotes their brand values, instead of pushing a product.
Check out the video here: https://youtu.be/PTmHI3zehwY
For a brand that traditionally has focused on its food, and a company with a history of being original, it was a big move for KFC to shift into brand advertising. The Colonel’s saying ‘life should always be finger lickin’ good’, is at the forefront of the campaign, which pushes the philosophy that life should be lived to its fullest, and is best lived when people are being true to themselves.
KFC have commented – “We know that Australians love KFC’s chicken, but we wanted to ensure that affection extended to the KFC brand itself. So we looked to its founder, Colonel Sanders to get to the heart of what the KFC brand stands for. It was his original recipe, values and life embracing approach that continue to shine today. Life moves at a fast pace and there seems to be a greater need to fit-in, and conform with everyone else, and sometimes a bit of our uniqueness, what makes us special, can get suppressed. We want everyone to celebrate their originality. The new campaign explores this concept, clearly connecting it back to the KFC brand,”
It’s a very interesting new campaign from KFC! We are interested to see what the reaction is from the public on this one – start with you!! We’d love to know your thoughts.
If you need help figuring out what your brand values are, or how you can promote them.. Give Kis Marketing a call on (02) 4929 5005 and we’ll be happy to help you out!!