If you’re not on Linked In, you may wonder what the big deal is all about. Or, you may not think it applies to your business and industry. You’d also be mistaken. LinkedIn was launched in 2003 after initial plans began mid-2002. It has since taken the world by storm.
There are now over 500 million users worldwide, including 61 million senior-level influencers and 40 million decision makers. If you’ve been a bit averse to taking the plunge and joining the community, now’s the time to overcome that. You could be missing out on valuable marketing opportunities, and here are some reasons why:
1. It’s an affordable, convenient way to reach decision makers!
This is exactly where your audience is. Particularly if your business is B2B. In Australia, LinkedIn has over nine million users. It is currently the fastest growing social media platform, with two new professional members signing up each day. Also, 50% of LinkedIn members report that they are more likely to buy from a company they engage with on the platform. LinkedIn estimates the average daily user time is seven minutes.
2. It’s easy to establish your brand voice
LinkedIn presents an opportunity for you to portray yourself and your brand as you’d like to be known. Unlike your website or personal blog, LinkedIn makes it easy for users to search information based on their interests, skill sets, experiences, and qualifications, among other things. Use LinkedIn to showcase what you’re good at, and ensure you’re known for what you want to be. That way, you can be searched out by parties who are already interested in what you have to offer.
3. You can use it to generate leads
When thinking about generating leads your mind may wander to traditional methods such as email spam and cold calling telemarketers. However, it doesn’t need to be that annoying for your prospective customers. You don’t have to be THAT business. Use LinkedIn to generate appropriate, interested leads by simply engaging in industry conversations, making connections and responding to questions that are asked of you. Establish yourself as a thought-leader in your industry. Always offer something of value, and your leads will convert themselves.
4. Networking made easy
Networking, the development of meaningful relationships in a professional space. Not only can networking result in business transactions and allies, you could also find more suitable suppliers and distributors. There’s no end to the possibilities when it comes to having a strong business network. The best thing about LinkedIn is… you don’t have to leave the office to network, you can reach a worldwide audience using your smartphone.
5. Stay up-to-date on your industry knowledge
You can keep your industry knowledge and skills current by keeping up to date with what’s happening in that space. LinkedIn is a never-ending source of educated, professional content. Between the posts that are shared by your connections daily, as well as expert articles and sponsored content, you’re bound to learn something new each time you log on.
6. LinkedIn has multiple purposes
While LinkedIn has become an extremely valuable tool in business marketing, it can also be handy for other departments. For example, many recruiters and Human Resources Managers are looking to LinkedIn for assistance when it comes to considering new employees. After all, your staff are the face of your business, and you increase the odds of having the best, most experienced and capable team when you can do your research beforehand and find the most appropriate candidate.
As you can see, LinkedIn is a wealth of content, knowledge, and conversation. You don’t want to miss out on any of it, both personally and as a brand. If you find social media too time-consuming, and you’d like help in producing effective content, please contact Kis Marketing to discuss our social media packages, including detailed LinkedIn strategies.
** Statistics from LinkedIn Corporation 2017